McDonald’s In India and Sri Lanka
McDonald’s In India and Sri Lanka The Golden Arches in South Asia: Decoding Organizational Culture and Strategic HR Adaptation in McDonald’s India and Sri Lanka The worldwide growth of multinational corporations (MNCs) into developing markets poses one of the most intricate challenges for strategic human resource management (SHRM) and cross-cultural leadership. When McDonald’s the embodiment of Western fast food uniform efficiency arrived in South Asia in the late 1990s, it encountered a significant socio-cultural contradiction. McDonald’s entered India in 1996 via joint ventures with Hardcastle Restaurants and Connaught Plaza Restaurants, and later entered Sri Lanka through a master franchise deal with the Abans Group, facing consumers and labor forces rooted in centuries-old food customs, rigid religious dietary restrictions, and established workplace hierarchies. To thrive and expand, McDonald’s could not merely transfer its uniform American operational model. Ra...